This book underpins my theory that the secular movement is wasting its time promoting a grassroots campaign. We should be directly lobbying powerful politicians and waging pre-selection battles to get secular-minded candidates pre-selected for major parties.
As summarised by George Monbiot. Our folk theory of democracy is grounded in an Enlightenment notion of rational choice. This proposes that we make political decisions by seeking information, weighing the evidence and using it to choose good policies, then attempt to elect a government that will champion those policies. In doing so, we compete with other rational voters, and seek to reach the unpersuaded through reasoned debate.
In reality, the research summarised by Achen and Bartels suggests, most people possess almost no useful information about policies and their implications, have little desire to improve their state of knowledge, and have a deep aversion to political disagreement. We base our political decisions on who we are, rather than what we think.
In other words, we act politically not as individual, rational beings, but as members of social groups, expressing a social identity. We seek out the political parties that seem to correspond best to our culture, with little regard to whether their policies support our interests. We remain loyal to political parties long after they have ceased to serve us.